Hello Friends, With the coronavirus quickly putting not only our health, but our businesses at risk, this is a time to prepare ourselves for anything. We work in an industry that is very intimate with our clients, which is amazing, but it can also hurt us during a crisis like this. Not only are we vulnerable but people are afraid to come out and get their nails done. It’s super important to begin to plan for a downturn in your business. It’s always better to be prepared, than not. Here are some of my strategies to help you manage your nail business, through this pandemic so, let’s begin…
1. CONDENSE YOUR WORKDAYS & TIMES
Consider condensing your days & times working at the salon. Less clients coming in, its best to condense them into 3 or 4 days. This will not only cut down on in-house costs, such as electric and water bills, but also the cost to get to and from the salon and it will also cut down on being potentially exposed to the virus.
2. ELIMINIATE UNNECESSARY SALON COSTS
Some things you can limit or get rid of immediately to save costs now
- eliminate your salons music account, pandora is free and a great alternative
- eliminate fresh flowers, snacks, etc.
- limit free treatments and services, immediately
- wash your own towels & only run washer when full
- get energy efficient light bulbs, shut lights in rooms you’re not using
- eliminate cleaning services and ask your team to pitch in to help keep the place clean & sanitized
3. TRACK YOUR INVENTORY
Track your inventory on service products and retail items. If fewer clients are coming in, that means fewer products are being used. Don’t let your money sit on your retail shelf, you’re gonna need it, babe. Use your local beauty supply if you can, to not only buy small quantities needed, it will also help keep their doors open, and you’ll save on shipping/handling costs.
These are difficult times and call for difficult decisions, when it comes to your team members. You may need to examine where you can cut back. If less clients are coming in, it means fewer phone calls, fewer check-ins and maybe you’ll need to eliminate front desk staff and decrease the number of assistants (if you have any).
Can your essential staff add value to other areas and take on extra responsibilities such as checking out their own guests, taking appointments, calls, etc. Everyone needs to work together to get through this.
Communication with your clients is more important now, than ever. The best way to keep a loyal clientele is communication with transparency and reassurance that your salon is taking every precaution to ensure their safety. Continue to keep stringent cleaning policies to avoid getting ill and make sure your entire staff is aware of cleaning and disinfecting procedures to ensure a safe and profitable environment. This will also keep everyone at ease.
6. BRING YOUR OWN FOOD/DRINK
Packing your own lunch and snacks will save you a ton of dough, but also help keep the risk of contracting the virus potentially from the delivery person, lower. Also, have coffee at the salon instead of making that daily, expensive Starbucks run. If you want to and can financially support your local restaurants you love, buy gift cards online, instead. That will give them a lil cash to get through this and you can always use it when all this blows over.
Small business will get hit the hardest during this time, especially service businesses like ours, but if we’re prepared and not panicked, you’ll come out the other side, just fine and ready to take on the world. If you have any tips to share, please add them to the comments to help our community!
We’re sending you all healing energy friends. Stay healthy & keep shinin’